I always like to see what Pantone chooses for their “color of the year.”    As a marketer, it’s important to stay on top of fashion and other trends important to your target audience – knowing what drives your market will help you market and sell your product! The 2015 Pantone color of the year […]

3D has captured my imagination!   First, 3D printers – able to make accurate, small-scale working models of pretty much anything you want to manufacture or produce – a relatively inexpensive way to prove your concept and market test it! I have clients using the Maker Bot and it’s fascinating!  The other day I saw […]

In the past, a trip to the mall was “de rigueur” for anyone doing their holiday shopping.  But these days, more and more of us (more than 191 million of us in the USA according to this infographic) are sitting in our own home, comfortably lounging in our pajamas, and e-shopping.   No lines, no […]

In today’s increasingly competitive online world, it’s hard to gain the attention of your clients and prospects.   Pictures are one way you can capture the attention of your audience.   Research has shown time and again that posts on social media with photos outperform posts with no visuals at all.  Photos on Facebook generate […]

Wow.  Was I ever impressed to read about 8-year old Samantha Sperrazza who invented Kandy bandZ, a very cool plastic bracelet filled with candy.  She won a 2013 Invention Convention Sponsorship for her idea, and not only is selling her products in Danbury, Connecticut area stores (including Wheels convenience stores), but has a patent pending on […]

I have been thinking about this question recently: why and when are customers satisfied?   It has everything to do with their expectations!   If customers have a low expectation when they buy a product/service or frequent a retail shop or restaurant, they will have a high level of satisfaction if they have a good experience […]

Necessity is indeed the mother of invention.  Loved this article about a daughter (Satya Twena) who started making hats for her mom when she was diagnosed with breast cancer and subsequently shaved her head to avoid the hair loss that is so common with chemotherapy.     When the factory she was using to make […]