Co-Branding Gone Too Far?

Last week I read an article in Time magazine on a Starbucks coffee shop opening up inside a funeral home.   While I appreciate that grieving family members and loved ones might need a little jolt of caffeine to carry them through visitation and the stress of saying goodbye to their loved one, I think this is taking the idea of co-branding just a bit too far! 

Read the article here – http://moneyland.time.com/2012/07/13/starbucks-opening-inside-a-funeral-home/.

Thoughts?

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