We all know that it is much easier for our clients to visualize a product if we can show it in use. While most marketers have been using pictures for years, with the advent of YouTube it is so easy today to incorporate video into any online marketing materials.
According to Small Business Trends, including video on a website landing page makes that page 53% more likely to show up on the first page of a Google search, and that a customer who views product/service videos is 85% more likely to make a purchase from you?
In addition to posting a video or two on the home page of your website, consider adding video to your marketing efforts in other ways as well:
- Embed video in an outgoing e-mail campaign
- Incorporate video into corporate PowerPoint presentations (a great tool to do this is iSpring Free)
- Ask your customers for video testimonials (using your products??)
Need some tips to get started? Check out this good (short) video from Wooshi TV. And of course we’re available to help you as well! We work with the best videographers in the country – Gemini Production Group!