Small Business Trends recently published an article which indicates that many small businesses are getting a return on their social media activities. According to a survey released in April 2013 by Manta, who surveyed over 1,200 of their members, 39% of companies can calculate a positive ROI on their social media. In fact, almost 50% of the companies surveyed have increased their social media activity from one year ago, indicating that they are happy with the results.
Pamela Springer, the CEO of Manta, did note that businesses are constantly experimenting with their social media to find just the right mix for their particular needs.
Has your business taken the “social media leap?”