Monthly Archives: August 2014

What to read….what to read…..

Recently I came across a guest blog by Mitch Joel on the Harvard Business Review website about some “summer reading” and online resources of value to marketers. Really, who has time to read these days?  Between keeping up with work, home, family (and in some cases, school!) time is of the essence.   But there are […]

Do you really know your target market?

Marketers spend a lot of time thinking about their target market.  We all know it’s important to KNOW your target market, but do we really?   So much emphasis has been put on demographics in the past, and while those are important, they do not tell the whole story. Yes, we need to know gender, […]