Recently I came across a guest blog by Mitch Joel on the Harvard Business Review website about some “summer reading” and online resources of value to marketers.
Really, who has time to read these days? Between keeping up with work, home, family (and in some cases, school!) time is of the essence. But there are some excellent choices on this list which are not too time-consuming and can provide some interesting nuggets of information on topics including social media, pricing strategy, business intelligence and business-to-business (B2B) marketing.
Although I haven’t had the chance to look at all of these, I do love MediaPost and MarketingProfs. And for an always fresh perspective, I turn to Seth Godin’s blog. If you’d rather get your info through video, Ted Talks offers some wonderful choices on business in general (my recent favorite? 10 fabulous talks on how businesses can contribute to society and the “collective good.”)