Monthly Archives: October 2014

You’re never too young to start a business!

Wow.  Was I ever impressed to read about 8-year old Samantha Sperrazza who invented Kandy bandZ, a very cool plastic bracelet filled with candy.  She won a 2013 Invention Convention Sponsorship for her idea, and not only is selling her products in Danbury, Connecticut area stores (including Wheels convenience stores), but has a patent pending on […]

Customer Expectations Relate to Satisfaction

I have been thinking about this question recently: why and when are customers satisfied?   It has everything to do with their expectations!   If customers have a low expectation when they buy a product/service or frequent a retail shop or restaurant, they will have a high level of satisfaction if they have a good experience […]

Necessity is indeed the mother of invention….

Necessity is indeed the mother of invention.  Loved this article about a daughter (Satya Twena) who started making hats for her mom when she was diagnosed with breast cancer and subsequently shaved her head to avoid the hair loss that is so common with chemotherapy.     When the factory she was using to make […]