What’s Your Favorite Color?

I always like to see what Pantone chooses for their “color of the year.”    As a marketer, it’s important to stay on top of fashion and other trends important to your target audience – knowing what drives your market will help you market and sell your product!

The 2015 Pantone color of the year is “Marsala.”  What was the first thing I thought of when I heard that?  Chicken marsala (wonderful comfort food!), marsala wine…….  Pantone describes the color:  “A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls.”

marsala

Whether you are developing a new brand or logo, or putting together a marketing campaign, take the time to understand the psychology of color.  Color is often one of the first things a consumer remembers about a brand or logo (what color is the McDonald’s logo, for example?  Everyone knows red and yellow!).  According to research, 60% of the time people will decide if they are attracted to a message based on the color alone.

I have to say, I like this year’s Pantone color much more than last year’s “radiant orchid.”  What about you?

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