Author Archives: Cassel International

How do you market funeral planning? Serious business or no?

I recently read a BBC article about funeral planning advertisements created by the Beyond creative agency in the UK, which were subsequently banned by Transport for London for being “likely to cause serious and widespread offence.” I can understand the concept behind these ads – a little humor, or “edginess,” or even a touch of […]

Is Amazon the new UPS?

According to a recent article from Recode, Amazon is now moving into the logistics and transport business.    Their new program offers Amazon-branded delivery vans and uniforms, as well as coaching and training for new “partners” – all for less than a $10,000 investment.  Certainly, Amazon sales continue to rise, accounting for 4% of all […]

Brick and Mortar is NOT Dead…

There has been a lot of talk lately about the demise of brick and mortar, but the physical retail shopping experience is here to stay.  What’s changing?  It’s evolving into a new customer experience. AT&T recently published an interesting graphic (courtesy of Quartz) showing some of the new technologies which will transform retail stores into a […]

What’s Your Favorite Color?

I always like to see what Pantone chooses for their “color of the year.”    As a marketer, it’s important to stay on top of fashion and other trends important to your target audience – knowing what drives your market will help you market and sell your product! The 2015 Pantone color of the year […]

3D to the max!

3D has captured my imagination!   First, 3D printers – able to make accurate, small-scale working models of pretty much anything you want to manufacture or produce – a relatively inexpensive way to prove your concept and market test it! I have clients using the Maker Bot and it’s fascinating!  The other day I saw […]

Are you shopping at the mall this holiday season?

In the past, a trip to the mall was “de rigueur” for anyone doing their holiday shopping.  But these days, more and more of us (more than 191 million of us in the USA according to this infographic) are sitting in our own home, comfortably lounging in our pajamas, and e-shopping.   No lines, no […]

Pictures really are worth more than a thousand words!

In today’s increasingly competitive online world, it’s hard to gain the attention of your clients and prospects.   Pictures are one way you can capture the attention of your audience.   Research has shown time and again that posts on social media with photos outperform posts with no visuals at all.  Photos on Facebook generate […]