Category advertising

When Promotions Go Wrong…

Recently, Domino’s Pizza in Russia launched what I thought would be a VERY cool campaign – 100 free pizzas every year for 100 years for any customer willing to tattoo the Domino’s brand on a visible part of their body.  Who could have anticipated that hundreds and hundreds of people would be willing to do […]

Picking the right tagline or slogan

Every time I hear an advertising slogan for an unfamiliar product, I wonder how realistic it is.  Every product in a category cannot be the best in its category. I recently came across a blog post from a Twitter friend of mine, Georg Gray, titled “Honest Slogans That Tell What People Really Think Of Popular […]

How do you market funeral planning? Serious business or no?

I recently read a BBC article about funeral planning advertisements created by the Beyond creative agency in the UK, which were subsequently banned by Transport for London for being “likely to cause serious and widespread offence.” I can understand the concept behind these ads – a little humor, or “edginess,” or even a touch of […]