Category Marketing

What’s Your Favorite Color?

I always like to see what Pantone chooses for their “color of the year.”    As a marketer, it’s important to stay on top of fashion and other trends important to your target audience – knowing what drives your market will help you market and sell your product! The 2015 Pantone color of the year […]

3D to the max!

3D has captured my imagination!   First, 3D printers – able to make accurate, small-scale working models of pretty much anything you want to manufacture or produce – a relatively inexpensive way to prove your concept and market test it! I have clients using the Maker Bot and it’s fascinating!  The other day I saw […]

Are you shopping at the mall this holiday season?

In the past, a trip to the mall was “de rigueur” for anyone doing their holiday shopping.  But these days, more and more of us (more than 191 million of us in the USA according to this infographic) are sitting in our own home, comfortably lounging in our pajamas, and e-shopping.   No lines, no […]

Pictures really are worth more than a thousand words!

In today’s increasingly competitive online world, it’s hard to gain the attention of your clients and prospects.   Pictures are one way you can capture the attention of your audience.   Research has shown time and again that posts on social media with photos outperform posts with no visuals at all.  Photos on Facebook generate […]

Customer Expectations Relate to Satisfaction

I have been thinking about this question recently: why and when are customers satisfied?   It has everything to do with their expectations!   If customers have a low expectation when they buy a product/service or frequent a retail shop or restaurant, they will have a high level of satisfaction if they have a good experience […]

Necessity is indeed the mother of invention….

Necessity is indeed the mother of invention.  Loved this article about a daughter (Satya Twena) who started making hats for her mom when she was diagnosed with breast cancer and subsequently shaved her head to avoid the hair loss that is so common with chemotherapy.     When the factory she was using to make […]

What to read….what to read…..

Recently I came across a guest blog by Mitch Joel on the Harvard Business Review website about some “summer reading” and online resources of value to marketers. Really, who has time to read these days?  Between keeping up with work, home, family (and in some cases, school!) time is of the essence.   But there are […]