Category Branding

What’s Your Favorite Color?

I always like to see what Pantone chooses for their “color of the year.”    As a marketer, it’s important to stay on top of fashion and other trends important to your target audience – knowing what drives your market will help you market and sell your product! The 2015 Pantone color of the year […]

Customer Expectations Relate to Satisfaction

I have been thinking about this question recently: why and when are customers satisfied?   It has everything to do with their expectations!   If customers have a low expectation when they buy a product/service or frequent a retail shop or restaurant, they will have a high level of satisfaction if they have a good experience […]

Is your brand ready for 2014?

2013 is almost over and it’s time for marketers to start focusing on what they will do in 2014 – hard to believe (today I am working on a 2014 client marketing budget. Recently read an article on Business 2 Community that looked at some brand trends for next year.   The article makes some […]

Going Viral!

Familiar with the French-based bottled water company?  Thanks to Mercedes Erra, one of the founders of the French ad agency BETC Euro RSCG,  Evian‘s commercial featuring roller-skating babies grooving to the hip-hop classic “Rapper’s Delight” holds the Guinness World Record for the most-viewed brand video. The video was viewed online more than 75 million times […]