Category Marketing

Customer Expectations Relate to Satisfaction

I have been thinking about this question recently: why and when are customers satisfied?   It has everything to do with their expectations!   If customers have a low expectation when they buy a product/service or frequent a retail shop or restaurant, they will have a high level of satisfaction if they have a good experience […]

Necessity is indeed the mother of invention….

Necessity is indeed the mother of invention.  Loved this article about a daughter (Satya Twena) who started making hats for her mom when she was diagnosed with breast cancer and subsequently shaved her head to avoid the hair loss that is so common with chemotherapy.     When the factory she was using to make […]

What to read….what to read…..

Recently I came across a guest blog by Mitch Joel on the Harvard Business Review website about some “summer reading” and online resources of value to marketers. Really, who has time to read these days?  Between keeping up with work, home, family (and in some cases, school!) time is of the essence.   But there are […]

Do you really know your target market?

Marketers spend a lot of time thinking about their target market.  We all know it’s important to KNOW your target market, but do we really?   So much emphasis has been put on demographics in the past, and while those are important, they do not tell the whole story. Yes, we need to know gender, […]

The convenience of online shopping with instant gratification!

My students in a graduate marketing class at University of Phoenix recently discussed how online shopping could more closely mimic shopping in-store.  One thing we all agreed on was that one major benefit of in-store shopping is the ability to get your item immediately. I could NOT believe it when I read this article this week about […]

Is your brand ready for 2014?

2013 is almost over and it’s time for marketers to start focusing on what they will do in 2014 – hard to believe (today I am working on a 2014 client marketing budget. Recently read an article on Business 2 Community that looked at some brand trends for next year.   The article makes some […]

Are we overstimating the importance of social media in marketing?

Are we overstimating the importance of social media in marketing? With all the hoopla about the importance of social media in the marketing world today, I was surprised to see this article – http://mashable.com/2013/11/30/black-friday-statistics/ – showing that although Black Friday sales apparently hit a new record for 2013, only 1% of online sales could be directly attributed […]

Going Viral!

Familiar with the French-based bottled water company?  Thanks to Mercedes Erra, one of the founders of the French ad agency BETC Euro RSCG,  Evian‘s commercial featuring roller-skating babies grooving to the hip-hop classic “Rapper’s Delight” holds the Guinness World Record for the most-viewed brand video. The video was viewed online more than 75 million times […]

Why do we buy stuff?

I recently saw a blog article on Seth’s Blog about why people make impulse purchases when items are on sale.   He maintains that people buy on sale to get the “joy of a bargain,” and that the item itself is secondary.  (Aside:  Seth says that more a billion people have never purchased anything on sale…..hard […]

How to create loyal customers

When was the last time you used a punch card at a retailer’s to log a purchase (I recently had my car washed, and have a Buy 10 Get One Free card – looking forward to my free car wash in a month or so!).  Or given your phone number to a retailer as you […]