Category Social Media

Pictures really are worth more than a thousand words!

In today’s increasingly competitive online world, it’s hard to gain the attention of your clients and prospects.   Pictures are one way you can capture the attention of your audience.   Research has shown time and again that posts on social media with photos outperform posts with no visuals at all.  Photos on Facebook generate […]

Are we overstimating the importance of social media in marketing?

Are we overstimating the importance of social media in marketing? With all the hoopla about the importance of social media in the marketing world today, I was surprised to see this article – http://mashable.com/2013/11/30/black-friday-statistics/ – showing that although Black Friday sales apparently hit a new record for 2013, only 1% of online sales could be directly attributed […]

Going Viral!

Familiar with the French-based bottled water company?  Thanks to Mercedes Erra, one of the founders of the French ad agency BETC Euro RSCG,  Evian‘s commercial featuring roller-skating babies grooving to the hip-hop classic “Rapper’s Delight” holds the Guinness World Record for the most-viewed brand video. The video was viewed online more than 75 million times […]

An “Everlasting Telegram”

An “Everlasting Telegram” Today I signed up for an Evergram account.  With everyone taking video on their iPhones and Androids on a regular basis, and YouTube continuing to be one of the most popular search engines in the world, Evergram should be successful with their cool concept – now you can create videos for viewing […]

Yes, Social Media is Working for Small Businesses!

Small Business Trends recently published an article which indicates that many small businesses are getting a return on their social media activities.   According to a survey released in April 2013 by Manta, who surveyed over 1,200 of their members, 39% of companies can calculate a positive ROI on their social media.  In fact, almost […]

To Tweet or Not To Tweet??

Twitter may or may not be here to stay, but I can tell you that it works very well for some clients!   Be sure to tweet regularly (at least once a day);  tweets that are too far apart will cause your potential clients and customers to lose interest.   Include a special offer from time to time […]