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Marketing for the New Millennium

Category target market

Do you really know your target market?

August 6, 2014 · by Cassel International · in Marketing, target market · Leave a comment

Marketers spend a lot of time thinking about their target market.  We all know it’s important to KNOW your target market, but do we really?   So much emphasis has been put on demographics in the past, and while those are important, they do not tell the whole story. Yes, we need to know gender, […]

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