Wow.  Was I ever impressed to read about 8-year old Samantha Sperrazza who invented Kandy bandZ, a very cool plastic bracelet filled with candy.  She won a 2013 Invention Convention Sponsorship for her idea, and not only is selling her products in Danbury, Connecticut area stores (including Wheels convenience stores), but has a patent pending on […]

I have been thinking about this question recently: why and when are customers satisfied?   It has everything to do with their expectations!   If customers have a low expectation when they buy a product/service or frequent a retail shop or restaurant, they will have a high level of satisfaction if they have a good experience […]

Necessity is indeed the mother of invention.  Loved this article about a daughter (Satya Twena) who started making hats for her mom when she was diagnosed with breast cancer and subsequently shaved her head to avoid the hair loss that is so common with chemotherapy.     When the factory she was using to make […]

Recently I came across a guest blog by Mitch Joel on the Harvard Business Review website about some “summer reading” and online resources of value to marketers. Really, who has time to read these days?  Between keeping up with work, home, family (and in some cases, school!) time is of the essence.   But there are […]

Marketers spend a lot of time thinking about their target market.  We all know it’s important to KNOW your target market, but do we really?   So much emphasis has been put on demographics in the past, and while those are important, they do not tell the whole story. Yes, we need to know gender, […]

My students in a graduate marketing class at University of Phoenix recently discussed how online shopping could more closely mimic shopping in-store.  One thing we all agreed on was that one major benefit of in-store shopping is the ability to get your item immediately. I could NOT believe it when I read this article this week about […]

2013 is almost over and it’s time for marketers to start focusing on what they will do in 2014 – hard to believe (today I am working on a 2014 client marketing budget. Recently read an article on Business 2 Community that looked at some brand trends for next year.   The article makes some […]