Recently I came across a guest blog by Mitch Joel on the Harvard Business Review website about some “summer reading” and online resources of value to marketers. Really, who has time to read these days?  Between keeping up with work, home, family (and in some cases, school!) time is of the essence.   But there are […]

Marketers spend a lot of time thinking about their target market.  We all know it’s important to KNOW your target market, but do we really?   So much emphasis has been put on demographics in the past, and while those are important, they do not tell the whole story. Yes, we need to know gender, […]

My students in a graduate marketing class at University of Phoenix recently discussed how online shopping could more closely mimic shopping in-store.  One thing we all agreed on was that one major benefit of in-store shopping is the ability to get your item immediately. I could NOT believe it when I read this article this week about […]

2013 is almost over and it’s time for marketers to start focusing on what they will do in 2014 – hard to believe (today I am working on a 2014 client marketing budget. Recently read an article on Business 2 Community that looked at some brand trends for next year.   The article makes some […]

Are we overstimating the importance of social media in marketing? With all the hoopla about the importance of social media in the marketing world today, I was surprised to see this article – http://mashable.com/2013/11/30/black-friday-statistics/ – showing that although Black Friday sales apparently hit a new record for 2013, only 1% of online sales could be directly attributed […]

Familiar with the French-based bottled water company?  Thanks to Mercedes Erra, one of the founders of the French ad agency BETC Euro RSCG,  Evian‘s commercial featuring roller-skating babies grooving to the hip-hop classic “Rapper’s Delight” holds the Guinness World Record for the most-viewed brand video. The video was viewed online more than 75 million times […]

I recently saw a blog article on Seth’s Blog about why people make impulse purchases when items are on sale.   He maintains that people buy on sale to get the “joy of a bargain,” and that the item itself is secondary.  (Aside:  Seth says that more a billion people have never purchased anything on sale…..hard […]