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How do you market funeral planning? Serious business or no?

August 9, 2018 · by Cassel International · in advertising, Marketing, Uncategorized · Leave a comment

I recently read a BBC article about funeral planning advertisements created by the Beyond creative agency in the UK, which were subsequently banned by Transport for London for being “likely to cause serious and widespread offence.” I can understand the concept behind these ads – a little humor, or “edginess,” or even a touch of […]

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