Tag Archives: branding

Picking the right tagline or slogan

Every time I hear an advertising slogan for an unfamiliar product, I wonder how realistic it is.  Every product in a category cannot be the best in its category. I recently came across a blog post from a Twitter friend of mine, Georg Gray, titled “Honest Slogans That Tell What People Really Think Of Popular […]

What’s Your Favorite Color?

I always like to see what Pantone chooses for their “color of the year.”    As a marketer, it’s important to stay on top of fashion and other trends important to your target audience – knowing what drives your market will help you market and sell your product! The 2015 Pantone color of the year […]

Is your brand ready for 2014?

2013 is almost over and it’s time for marketers to start focusing on what they will do in 2014 – hard to believe (today I am working on a 2014 client marketing budget. Recently read an article on Business 2 Community that looked at some brand trends for next year.   The article makes some […]

Co-Branding Gone Too Far?

Last week I read an article in Time magazine on a Starbucks coffee shop opening up inside a funeral home.   While I appreciate that grieving family members and loved ones might need a little jolt of caffeine to carry them through visitation and the stress of saying goodbye to their loved one, I think this […]