Tag Archives: Cassel International

The Evolution (Revolution?) of Vending Machines

Coin-operated vending machines were invented by Percival Everitt in 1883 and got their start in London in the late 1800s.  Those first machines dispensed postcards, envelopes and notepaper and were widely seen in train stations and post offices. In years past, we used our quarters to buy Cokes and candy bars.  Vending machines were a […]

What’s Your Favorite Color?

I always like to see what Pantone chooses for their “color of the year.”    As a marketer, it’s important to stay on top of fashion and other trends important to your target audience – knowing what drives your market will help you market and sell your product! The 2015 Pantone color of the year […]

You’re never too young to start a business!

Wow.  Was I ever impressed to read about 8-year old Samantha Sperrazza who invented Kandy bandZ, a very cool plastic bracelet filled with candy.  She won a 2013 Invention Convention Sponsorship for her idea, and not only is selling her products in Danbury, Connecticut area stores (including Wheels convenience stores), but has a patent pending on […]

Customer Expectations Relate to Satisfaction

I have been thinking about this question recently: why and when are customers satisfied?   It has everything to do with their expectations!   If customers have a low expectation when they buy a product/service or frequent a retail shop or restaurant, they will have a high level of satisfaction if they have a good experience […]

Do you really know your target market?

Marketers spend a lot of time thinking about their target market.  We all know it’s important to KNOW your target market, but do we really?   So much emphasis has been put on demographics in the past, and while those are important, they do not tell the whole story. Yes, we need to know gender, […]

Are your e-mail campaigns optimized for mobile?

Smartphones are everywhere.   Chances are that you are reading this blog on a Smartphone. With more and more people conducting business by mobile, businesses better be sure that they are mobile as well! According to Mike Hotz, a Senior Strategic Consultant with Responsys, “Marketers are seeing an average of 30 percent of emails opened […]