Tag Archives: marketing

What’s On Your Bookshelf?

So many books, so little time.  I love to read, but seldom have the time to do it.  And when I do, I want to “unplug” – spend a little time in a fictional world chasing dragons, finding magic and getting involved in other people’s stories.  That being said, there is value to reading for […]

Picking the right tagline or slogan

Every time I hear an advertising slogan for an unfamiliar product, I wonder how realistic it is.  Every product in a category cannot be the best in its category. I recently came across a blog post from a Twitter friend of mine, Georg Gray, titled “Honest Slogans That Tell What People Really Think Of Popular […]

How do you market funeral planning? Serious business or no?

I recently read a BBC article about funeral planning advertisements created by the Beyond creative agency in the UK, which were subsequently banned by Transport for London for being “likely to cause serious and widespread offence.” I can understand the concept behind these ads – a little humor, or “edginess,” or even a touch of […]

What’s Your Favorite Color?

I always like to see what Pantone chooses for their “color of the year.”    As a marketer, it’s important to stay on top of fashion and other trends important to your target audience – knowing what drives your market will help you market and sell your product! The 2015 Pantone color of the year […]

Customer Expectations Relate to Satisfaction

I have been thinking about this question recently: why and when are customers satisfied?   It has everything to do with their expectations!   If customers have a low expectation when they buy a product/service or frequent a retail shop or restaurant, they will have a high level of satisfaction if they have a good experience […]

Do you really know your target market?

Marketers spend a lot of time thinking about their target market.  We all know it’s important to KNOW your target market, but do we really?   So much emphasis has been put on demographics in the past, and while those are important, they do not tell the whole story. Yes, we need to know gender, […]

The convenience of online shopping with instant gratification!

My students in a graduate marketing class at University of Phoenix recently discussed how online shopping could more closely mimic shopping in-store.  One thing we all agreed on was that one major benefit of in-store shopping is the ability to get your item immediately. I could NOT believe it when I read this article this week about […]

A Different Kind of Competition at the Olympics

I love the Olympics – always have!  I am fortunate to have attended the 1972 Olympics in Munich where I was able to watch Mark Spitz swim (as a competitive swimmer at the time, that was a real treat!).   I also attended the 1996 Olympic games in Atlanta.   So I’m truly excited about the next […]

Do scents make sense?

In my graduate marketing and global business strategy classes, we often talk about the power of scent and taste.   Many of us associate a certain smell or food with past events, and have a strong feeling about certain scents (I personally love chocolate, vanilla, lavender, just to name a few!) Marketers understand the power of […]

Co-Branding Gone Too Far?

Last week I read an article in Time magazine on a Starbucks coffee shop opening up inside a funeral home.   While I appreciate that grieving family members and loved ones might need a little jolt of caffeine to carry them through visitation and the stress of saying goodbye to their loved one, I think this […]